Local Coffee Co.
Local Business · Coffee
Better aligned with
- Small Business
- Local Businesses
Why this matches you
You frequently spend in the coffee category, and supporting local businesses is one of your highest priorities.
Demo data
Create an accountYou’re viewing sample spending.
Connect a bank account to score your own transactions. Parensi reads transactions only.
Your Parensi
65/ 100
Your spending is well aligned with what matters most to you.
Based on 12 analyzed transactions across 18 merchants. This is a measure of alignment with your priorities — not a judgement of your spending.
+4 since last update
65/ 100
AlignedYour strongest alignment
Health & Wellness · 81/100
Of everything you told Parensi matters, your spending lines up most closely with this one.
Your biggest opportunity
Small Business · 48/100
This is where a change in where you spend would move your score the most. Nothing here is a failure — it’s simply the clearest room to grow.
What matters to you
Edit my prioritiesYour score is built from your priorities.
Someone with different priorities would get a different score from the same transactions. Change these any time and Parensi recalculates.
- SustainabilityImportant
- Small BusinessVery Important
- American-MadeModerately Important
- Health & WellnessImportant
Your values
Value alignment
Each priority is scored against the merchants you actually spend with. Select one to see what shaped it.
Parensi Insight
Your spending aligns most closely with Health & Wellness.
Health & Wellness scores 81/100 across the merchants you use regularly, while Small Business sits at 48/100 — the clearest place to shift spending.
See what influenced thisSpending insights
See all transactions →Recent analyzed spending
| Merchant | Date | Category | Amount | Alignment |
|---|---|---|---|---|
| Whole Foods Market | Aug 8 | Groceries | $92.14 | 82 |
| Amazon | Aug 7 | Retail | $74.21 | 46 |
| Ritual Coffee Roasters | Aug 7 | Coffee | $12.40 | 88 |
| Patagonia | Aug 5 | Clothing | $148.00 | 94 |
| Shell | Aug 5 | Fuel | $58.32 | 28 |
| Equinox Fitness | Aug 4 | Fitness | $185.00 | 79 |
Better matches
Explore Discover →Businesses that fit your priorities
91% match
Marlow Grocers
Independent Grocer · Groceries
Better aligned with
- Local Businesses
- Sustainability
Why this matches you
Groceries are your largest category. Marlow sources most produce within 100 miles.
Field & Loom
Small Manufacturer · Clothing
Better aligned with
- American-Made
- Ethical Labor
Why this matches you
Your clothing spending is already well aligned. Field & Loom manufactures domestically with published wage data.
MethodologyHow Parensi works
Read it →Hide
- 01
You tell Parensi what matters
You choose your priorities and how important each one is. Those weights are personal — two people with the same merchants get different scores.
- 02
Parensi identifies your merchants
Transactions are matched to companies at the merchant level. Parensi never sees or infers the individual products you bought.
- 03
Each merchant is scored on verified information
Merchants are rated 0–100 per priority from documented sources. When there’s no verified information, the priority is left out rather than guessed.
- 04
Your score is spend-weighted
Larger purchases matter more, with a cap so one unusual transaction can’t dominate. Card payments, transfers, ATM withdrawals, fees and refunds are excluded because they aren’t spending choices.
- 05
Coverage is reported separately
Parensi shows how much of your spending it could analyze, so a low score is never hidden missing information.
Parensi doesn’t judge your spending. It measures alignment with the priorities you chose, and nothing else.
Want to adjust what matters?
Update your priorities at any time and Parensi recalculates your alignment.